Privacy Policy -

  1. General Information
    1. This Privacy Policy outlines how Rito ApS ("Ritohobby", "us", "our", "we") collects and processes information about you.
    2. The Privacy Policy applies to personal data that you provide to us or that we collect via Ritohobby's website, ("the Website").
    3. Rito ApS is the data controller for your personal data. Any inquiries to Ritohobby can be made via the contact details listed in section 7.
  1. What personal data is collected? For what purposes is personal data used? What is the legal basis for processing personal data?
    1. When you visit, we collect information about your IP address, browser type, network location, and operating system. We also gather information about the type of device you use to visit
      1. The purpose of collecting this information is to optimise your experience as a user and visitor on We also use this information for targeted marketing, primarily on Google, Facebook, and Instagram – including retargeting ads. This is done using cookies. (Read our cookie policy here.) We use this data to improve and to display targeted and relevant offers for you on the internet. This allows us to enhance our sales and increase customer satisfaction.
        The legal basis for processing is Article 6, Section 1, litra a of the EU General Data Protection Regulation.
    1. When you make a purchase via or communicate with us via email, you provide your name, address, email address, phone number, payment details, information about the products you purchase and may have returned, delivery preferences, and the IP address from which the order was placed.
      1. Your personal data is used to fulfil our part of the purchase agreement, deliver the goods you have bought and paid for on, and manage your rights to return and claim.
        The legal basis for processing is Article 6, Section 1, litra b of the EU General Data Protection Regulation.
      2. Your personal data is also used to comply with current accounting and bookkeeping laws.
        The legal basis for processing is Article 6, Section 1, litra c of the EU General Data Protection Regulation.
      3. When making a purchase, the IP address is collected to safeguard our interest in preventing fraud.
        The legal basis for processing is Article 6, Section 1, litra f of the EU General Data Protection Regulation.
      4. We use the information to send you targeted emails with offers and guides. This allows us to show you products you are particularly interested in purchasing, supporting the company's purpose as an online shop.
        The legal basis for processing is Article 6, Section 1, litra f of the EU General Data Protection Regulation and Section 6, Subsection 2 of the Marketing Act.
      5. When you sign up for our newsletter, we collect your personal data: Name, email address, how you signed up, IP address, preferred email client, open rates, which emails you read from us + continuity and any purchase history.
      6. You may sign up for the newsletter when you receive a discount code for, participate in a competition on Facebook, or as part of completing a purchase. In this process, we receive information about you, which we then combine with other types of information we have about you.
      7. You can unsubscribe from the newsletter at any time via the link at the bottom of the newsletter.
  1. The purpose is to manage your membership of our newsletters and deliver targeted marketing to members via both email and Facebook.
    The legal basis for processing is Article 6, Section 1, litra a of the EU General Data Protection Regulation.
  1. Recipients of Personal Data
    1. Information about your name, address, email, phone number, order number, and specific delivery preferences provided at the time of order placement is shared with our partners responsible for shipping your goods. In connection with shipping, we provide your details to the carrier. When your goods are shipped directly from the manufacturer/supplier, we will share your personal data (name, address, and phone number) for the purpose of delivery.
    2. Information may be entrusted to external partners who process the data on our behalf. We use external partners for technical operations and improvements of the Website, sending newsletters, and targeted marketing, including retargeting. These companies are data processors under our instructions and process data for which we are data controllers. The data processors are not permitted to use the information for any other purpose than to fulfil their agreement with us and are bound by confidentiality.
    3. We have signed written data processing agreements with all data processors who handle personal data on our behalf.
    4. Rito ApS understands and respects the importance of privacy on the internet. Rito ApS will not share customer/user information with third parties unless it is necessary to complete a transaction. Rito ApS will not sell the customer's name, address, email address, or other personal data to third parties without the customer's prior consent.
  1. Your Rights You have the following rights concerning our processing of your personal data:
  1. The Right of Access to Your Personal Data
    1. You are entitled to request information about the data we have registered about you, the purpose of the registration, the categories of personal data and recipients of the information, if any, and information on the source of the data.
    2. You always have the right to receive your personal data. You can request this via our customer email with the subject "Personal Data Information". You will then be asked to verify your identity to ensure that we provide the personal data to the correct person.
  2. The Right to Rectify Your Personal Data
    1. If your personal data is incorrectly registered or has changed, you are welcome to contact us to have your personal data corrected. This may happen if, for example, you have a new email address.
  3. The Right to Delete Your Personal Data
    1. You have the right to request deletion, i.e., you can have your personal data deleted unless for accounting or legal reasons we deem it necessary to retain them for a longer period.
  4. The Right to Restrict Processing to Storage of Your Personal Data
    1. In certain cases, you can ask us to restrict the processing of your personal data to only consist of storage. This applies if you believe your information is not correct.
  5. The Right to Data Portability
    1. In specific cases, you have the right to have your personal data reissued from us in a machine-readable format to another data controller.
  6. The Right to Object
    1. You can always object to us using your personal data for targeted marketing.
    2. You also have the right to object to our processing of your personal data based on our legitimate interests as stated in Section 2.
  7. The Right to Withdraw Consent
    1. You have the right to withdraw any consent you have given us for a specific processing of personal data at any time. If you wish to withdraw your consent, please contact us at with the subject "Consent".
  8. The Right to Complain
    1. If you wish to complain about the processing of your personal data, you can do so to the Data Protection Agency, Carl Jacobsens Vej 35, 2500 Valby. Complaints can be made via email and/or phone +45 33 19 32 00. However, most complaints will be significantly faster to resolve if you contact us directly at +44 3455 280808 or
  1. Deletion of Personal Data
    1. Information about your use of the website, as per Section 2.1, is deleted as specified in the individual cookie settings in our cookie policy.
    2. We delete the personal data we have collected about you in connection with your subscription to our newsletter when you withdraw your consent, unless we have a legitimate basis for continuing to retain them.
    3. Personal data collected in connection with a purchase on, as per Section 2.2, will be anonymised as a general rule 5 years after the end of the calendar year in which you made your purchase. However, this data may also be retained for a longer period if we have a legitimate need for extended storage, for example, if necessary for determining, enforcing, or defending legal claims, or if storage is necessary for us to comply with legal requirements. Accounting records are kept for 5 years until the end of a financial year to meet the requirements of the Accounting Act.
    4. Cookies: You can actively delete cookies used for marketing purposes in your browser. (Read our cookie policy here)
  1. Security
    1. Ensuring the security of your personal data storage is of utmost importance to us. Therefore, we have implemented a wide range of appropriate security measures to prevent your personal data from being unlawfully or accidentally changed, lost, deteriorated, or accessed by unauthorised parties.
    2. Only employees of Rito ApS with a genuine need have access to your personal information, and this access is granted solely for the purpose of carrying out their duties.
  1. Contact Information
    1. Rito ApS is the data controller for the personal information and personal data we collect via the website.
    2. If you have comments or questions regarding this privacy policy, as outlined in section 4, you can always contact us here:
      Rito ApS
      Gyrovej 1, 7800 Skive
      Phone number: +44 3455 280808
  1. Changes to the Privacy Policy
    1. This privacy policy was last revised on April 29, 2024.
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